MIRA 2018: Sponsors’ Actions06/11/2018
This is MIRA 2018’s detailed map:
These are the sponsors’ actions for this edition:
Once again, SON Estrella Galicia joins MIRA as the main sponsor to support the most innovative digital art from all over the world. Faithful to its commitment to offer unique and quality live performances, SON Estrella Galicia is once again betting on the 3D Sound Room by SON Estrella Galicia, a room dedicated to multidimensional sound and immersive hearing technology created by Intorno Labs, and oriented towards proposals for electronic music with the MIRA label, and hosting live bands, performances, DJ sessions and sound installations. With SON Estrella Galicia, the audience will also be able to taste its Special beer and enjoy the 1906 family, with 1906 Reserva Especial, 1906 Red Vintage and 1906 Black Coupage, as well as other varieties such as Estrella Galicia 0.0 and Gluten-free Estrella Galicia.
adidas Originals returns to MIRA once again showing its commitment to digital arts and music and offering unique experiences. For the fourth consecutive year it sponsors MIRA Dome by adidas Originals, and in this eighth edition once again offers a high quality programme in artistic and formative content: 4 pieces of video art in 360º format, two of which are part of the programme “The New Infinity” tour, co-produced with Berliner Festspiele / Immersion and the Hamburg Planetarium; a world premiere show in fulldome format; a workshop on how to create immersive experiences in 360º fulldome, and a free master class on visual narratives in 360º fulldome format. This space is co-produced by MIRA and Eyesberg, with technical support from SMODE.
ROBE lighting joins MIRA with its high quality intelligent lighting projectors that are international benchmarks. This year, together with the creative studio Tigrelab and the lighting technology of ProtoPixel, they will bring an immersive and generative lighting system to the 3D Sound Room by SON Estrella Galicia. In addition, the lighting design of the long-awaited show of the German group Tangerine Dream will have its support.
NEC Display Solutions, manufacturer of audiovisual solutions, is committed to MIRA and the fusion of live music, visual art and technology, providing professional projection equipment to make the experience a sensory journey for the eyes. NEC is one of the leading manufacturers in the world to offer a complete portfolio of products in the market: desktop monitors, large format screens, projection and visualization solutions.
Always to the rhythm of the best musical proposals, Jägermeister will again be in MIRA to join the strongest and most rebellious rhythms of the festival, offering its liquor made with 56 different ingredients following a recipe that remains unchanged for more than 80 years. An iced shot can be tasted at the bars.
With its energetic drink, Red Bull will offer its varied range of products to all those who want wings to enjoy the MIRA experience.